QUICK READ: With patients afraid to go to their doctor for wellness visits and more people using the Internet for health information there is a huge opportunity for pharma to…
Tag: Online Health seekers
Quant Research – Online health seekers need help
KEY TAKEAWAY: Online health seekers feel overwhelmed with the quantity of online health information and often don’t know who to trust on social media to help them make informed and…
More confusion for online health seekers
IN SUMMARY: Online health seekers are becoming more and more confused as conflicting health news seems to counteract previous reports about products like baby aspirin. The release of new and…
The poor reliability of online health information
Many popular YouTube videos about prostate cancer contained biased or poor-quality information. There was a significant negative correlation between scientific quality and viewer engagement. The comments section underneath some videos…
The quest for online health information
Nearly 80 percent of the patients who looked up things online before seeing a doctor reported that their searches actually improved their experience. (Source: Anthony M. Cocco, a doctor at St….
Spending more money on TV ads doesn’t make sense
In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon….
Getting the right message to online health seekers
KEY TAKEAWAY: Pharma product websites should help people on the journey for health information and give them the right message and information based on where they are in that journey.
Engaging health seekers
POST SUMMARY: Sooner or later biopharma marketers are going to have to engage health seekers to provide value beyond posted static information. It’s not going to easy and there are…