SUMMARY:

  • Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug.
  • Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs.
  • Telehealth numbers are dropping rapidly, but people still want to use telehealth to ask for Rx renewals and ask general questions.
  • By far, people over 50 are the biggest segment of online health seekers.