IN SUMMARY: Online health seekers are using the Internet differently since the pandemic. Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM.
QUICK READ: With patients afraid to go to their doctor for wellness visits and more people using the Internet for health information there is a huge opportunity for pharma to win over a skeptical audience.
KEY TAKEAWAY: Online health seekers feel overwhelmed with the quantity of online health information and often don’t know who to trust on social media to help them make informed and educated decisions. Pharma websites are often a stop on the search but don’t have enough information to help online health seekers make a final decision.
IN SUMMARY: Online health seekers are becoming more and more confused as conflicting health news seems to counteract previous reports about products like baby aspirin. The release of new and updated health information means that online health seekers have to spend more time online to peel away the layers of “hype” from the facts.