DTC and online health seekers

  • Patients, today, have a lot of choices when it comes to Rx medications.
  • They spend a lot of time online comparing treatments.
  • Social media is playing a bigger role, however while patients seek out other patients, because of their experiences, they usually require more information.
  • Online health seekers use multiple online health websites to get the information they need they only go to pharma websites for information on a specific product.

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