According to research conducted by a professor at MIT programmatic ad buys may not just be unproductive, it may be counterproductive. 3rd party data may be useless at the most…
Tag: Online ads
Programmatic ads not a solution for pharma
KEY TAKEAWAY: Only 28% of the respondents said they were satisfied with the state of their programmatic ad measurement, while 66% said of marketers said they found it “very challenging.”
Want to improve online ad performance? Get to intimately know your audience
KEY TAKEAWAY: Some are projecting that pharma is going to be spending more money for online ads. While I am skeptical of these projections, there are ways that pharma companies…
Should pharma abandon online ads?
KEY TAKEAWAY: The online ad industry is in deep trouble. Marketers are questioning online ad effectiveness and consumers are sick and tired of viewing irrelevant ads when they are paying…
The downside of programmatic advertising
KEY TAKEAWAY:“ Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion…
Online ads a waste of money?
KEY TAKEAWAY: A recent research report indicated that up to 98% of all online ad clicks are from BOTS. This could be used as another excuse to allocate money to TV, but…
Online ads-where to go?
POST SUMMARY: The old theory was to place ads for prescription drugs on health sites like WebMD but today that alone doesn’t make much sense.
Size matters:Online ads
POST SUMMARY: A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions measured are not seen, but the average publisher viewability is 50.2%.