KEY TAKEAWAYS:

-Forrester Research released a report saying that social media marketing on Facebook and Twitter is substantially worthless.

-[inlinetweet prefix=”” tweeter=”” suffix=””]Consumer interaction with online advertising is essentially nonexistent. The average click rate of banner ads is 8 in 10,000.[/inlinetweet]

-It appears that most of the new technology-based advertising methodologies have delivered substantially less than promised.

-Social media sites are quickly evolving into just another channel for delivering traditional interruptive advertising.

If your company is spending money on online advertising, you are almost certainly being robbed.Google reported that 56% of online display ads that are paid for by advertisers are never seen by a live human being. (And remember, Google is one of the world’s largest sellers of online display ads.) Recently The New York Times ran a story claiming that 57% of online video ads are never seen. CNET reported on a study by research firm Incapsula that found only 38% of traffic on the web is human.  Kraft announced that it was rejecting 75-85% of the online ad impressions it was being offered because they were “fraudulent , unsafe, non-viewable or unknown.”

KEY TAKEAWAY: According to Fierce Pharma “Outcome Health went into crisis communications mode after a Wall Street Journal article last week said the fast-growing pharma services company had misled its advertisers. Within hours, the company posted a letter to clients—on its website and social media—outlining in detail how it was addressing the problem”.  Just pile on the fraud!