KEY TAKEAWAY: Online ad fraud is shaking the online¬†advertising industry at a time when advertisers are pouring a ton of money into the channel. ¬†However, what’s been overlooked is that the creative for most online ads is horrible. [inlinetweet prefix=”” tweeter=”” suffix=””]If pharma marketers want to lower the risk of online ad fraud and improve metrics they have to do two things: ditch programmatic and improve online ad creative.[/inlinetweet]