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NPP

Non-personal promotion (NPP) via sales people

WHAT”S ALL THIS THEN?: For every 100 reps that visit a physician’s office, only 20 speak in person with a physician. Non-personal promotion (NPP) can be a more effective method of engaging physicians than salespeople. NPP adds value to physicians but pharma HCP people need to do a good job understanding the changing needs of doctors today.

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Posted on November 8, 2019November 8, 2019 Marketing to health care professionals
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