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Multi-touch

DTC marketers need to think multi-touchpoints

InsightKEY TAKEAWAY: A definitive trend is emerging in DTC marketing that indicates that more and more consumers are turning to a lot of resources before asking for/filling Rx’s.  Call it multi-channel all you want but for online it’s multi-touch.

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Posted on May 28, 2015 Focus on patientsHealth information onlineInternetPrescription drug DTC marketing
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