KEY TAKEAWAY: A definitive trend is emerging in DTC marketing that indicates that more and more consumers are turning to a lot of resources before asking for/filling Rx’s. Call it multi-channel all you want but for online it’s multi-touch.
KEY TAKEAWAY: A definitive trend is emerging in DTC marketing that indicates that more and more consumers are turning to a lot of resources before asking for/filling Rx’s. Call it multi-channel all you want but for online it’s multi-touch.