The results from an online quantitative survey reveal what patients REALLY think of mobile health and they do not align with the current “buzz” around the channel. n=1774
Tag: Mobile Health Apps
Medical apps for chronic diseases have quality issues
KEY TAKEAWAY: Dr. James Madara, CEO of the American Medical Association (AMA), during the 2016 Annual AMA meeting said “the current landscape of medical IT innovation has lack of evidence and medical oversight…
The great mobile health sham
KEY TAKEAWAY: There is a HUGE disconnect between what people say they would do and what they would actually do when it comes to mobile health. Sure, they say that…
Little evidence that apps can effectively reduce lifestyle diseases
The Journal of Health Communication recently published a paper raising serious concerns about the attention and hope piled onto such technology, largely because so much of it was “unsupervised” and relied…
Mobile apps for pharma: Opportunities exists
POST SUMMARY: Developing an app may not the answer for DTC marketers who want to improve bottom line results. Apps require a lot of money to develop and most patients don’t want to…