Do patients want apps to remind them to stay compliant ?

misconceptionThere is a misconception within marketing that just because people are using a certain technology or going to a certain website that they want marketers to follow them there.  The rule seems to be for startups “build it, get a mass audience & then intrude and interrupt consumers when they are there”.  For pharma marketers agencies are trying tell them to “get into mobile marketing” because “mobile marketing is growing rapidly and is where the eyeballs are”.  This is far from reality and far from the truth. Continue reading