POST SUMMARY: If you’re not making mistakes, then you’re not doing anything. Pharma marketing cannot evolve and be a required company specialty if marketers work in an environment of “fear” and looking at patients as sales targets.
POST SUMMARY: If you’re not making mistakes, then you’re not doing anything. Pharma marketing cannot evolve and be a required company specialty if marketers work in an environment of “fear” and looking at patients as sales targets.