IN SUMMARY: Millennials are the biggest demographic in the workforce but a career working in pharma is not high on their list. Pharma’s own culture continues to drive people away and allowing employees to wear jeans is not going to lead to a flood of resumes for open positions or keep them engaged.
The millennial wave is officially upon us; in-fact they have just overtaken the baby boomers as the largest generation. This group, ranging in age from 18 to 34, is quickly becoming one of the key influencers in the healthcare industry. While they might not be taking full advantage of the healthcare options available to them (that group right now would be the baby boomer generation), they are starting to have much more influence over how the healthcare industry goes about their business.
It is estimated that there are between 72-80 million in the demographic segment known as Millennials. They are digital natives that grew up with the Internet and they are more likely to shop for healthcare and switch providers if they don’t like what their healthcare providers. They are also influenced by reputation and advertising, but they will fact check health products.
POST SUMMARY: Millennials rely on the internet for health information and they use a variety oh health sites with social media to make informed healthcare treatment decisions.