- Out of the hundreds of thousands of mHealth apps on the market, the effectiveness of only 22 has been evaluated in the last decade, per a study published in Nature.
- mHealth platforms could cause more harm than good to providers and payers that choose to use them to improve consumer health.
- JMIR published a meta-analysis revealing that while fitness apps modestly increased physical activity, the average step count between app users and nonusers was nonsignificant.
KEY TAKEAWAY: According to Comscore “within the US, [inlinetweet prefix=”” tweeter=”” suffix=””]apps were responsible for 88% of mobile consumption in December[/inlinetweet]. That compares with 87% in June, according to prior ComScore data, with app usage at that time relatively equal on smartphones (88%) and tablets (87%). Can pharma companies really leverage apps for business objectives? Continue reading
KEY TAKEAWAY: [inlinetweet prefix=”” tweeter=”” suffix=””]Hidden in all the news about Mhealth and new electronic health records is the fact that patients are slowly taking control of THEIR health care[/inlinetweet]. If this trend continues, and it will, I expect HCP’s, insurers and pharma to start paying the price for overcomplicating health care. Continue reading
POST SUMMARY: According to the Financial Times “Nima Ahmadi, co-founder of Bioniq Health, a digital health start-up based in Palo Alto, California, says: “The noise-to-signal ratio in this space (mobile health) is one of the highest I have seen. There’s a lot of people doing a lot of things without a lot of traction.” Indeed doctor’s are concerned about the new world of health apps and mobile health Continue reading
POST SUMMARY: To develop a great mobile health app think value to the patient not marketing. Continue reading