KEY TAKEAWAY: The idea that it’s time to “kill the medical rep” is myopic and just plain stupid. Pharma sales reps do serve a purpose, but in order to make them more effective pharma has to ensure that they add value to HCP’s.
KEY TAKEAWAY: The idea that it’s time to “kill the medical rep” is myopic and just plain stupid. Pharma sales reps do serve a purpose, but in order to make them more effective pharma has to ensure that they add value to HCP’s.