Developing and bringing a new drug to market is an intricate journey that involves rigorous testing, meticulous research, and, crucially, the scrutiny of the scientific community through the peer review process. The latter is designed to ensure that only the safest and most productive medications reach patients. However, the system has flaws, and one of the most insidious threats is the presence of biased medical peer reviewers.
Physicians do not always trust drug company marketing claims. A growing body of research suggests that physicians are often skeptical of these claims.