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Media Mix

Should pharma adjust the DTC media mix?

KEY THOUGHT: Shifting more dollars into digital marketing might sound like a good idea but on average, American adults spent over 5 1/2 hours a day watching video, 4 1/2 of those hours were with traditional broadcast television. TV is still the predominant channel to create awareness but the Internet drives conversion if it’s aligned with the product life-cycle.

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Posted on September 26, 2019September 26, 2019 As I See ItDTC Spending
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