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Ironwood’s DTC ads light the fuse to action

KEY TAKEAWAY: DTC ads should light the fuse for information seeking by your target audience.  That information, more and more, is going online for more information and finding out about side effects, cost and what others are saying about your drug.  If you fail to keep the fuse lit you risk a dud instead of a DTC explosion.

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Posted on March 6, 2017March 6, 2017 DTC Review
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