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Key DTC Questions

3 Things to ask at any DTC meeting

KEY TAKEAWAY: Pharma is ingrained in a culture of meetings and presentations.  It’s been that way for over 20 years and is part of a matrix environment that shares decision making and waters down key initiatives.  However, DTC marketers can ensure success by asking these three questions.

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Posted on May 8, 2017 As I See ItWorking in the industry
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