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Influencer Marketing

Influencer marketing in pharma

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The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. Can pharma leverage influencer marketing?

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Posted on January 12, 2022January 12, 2022 Prescription drug DTC marketing
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