screenshot_309KEY TAKEAWAY: The number of mHealth apps available to consumers now exceeds 165,000.  Just 36 apps account for nearly half of all downloads, while 40% of apps have fewer than 5,000 downloads.  The typical 30-day retention rates for mHealth apps prescribed by a provider are 10% higher than average and 30% higher for fitness apps. However, barriers continue to exist, impeding full adoption of mHealth apps in a prescriptive and integrated manner.