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How consumers choose healthcare

A years worth of research on how consumers choose healthcare treatments

There is a nice big binder on my desk that contains over a years worth of research findings from qual and quant research that I have led.  There are a lot of key findings but I thought I would share some of the top ones with my readers in hopes we can all learn to become better DTC marketers.

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Posted on April 23, 2015April 23, 2015 Focus on patientsHealth information online
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