What happened to the great DTC marketers?

New Photodigitized Passport SystemI talked last night with an agency person who attended the ePharma conference last week and she was somewhat amazed at the turnover in DTC/digital marketing people within the industry. She felt that the turnover was as high as 80% and that a lot of the new people were really struggling to develop DTC marketing that drives conversion.  There are some great DTC marketing people out there but they can’t be identified through a normal hiring process.  Continue reading