POST SUMMARY: There can be no doubt that the biopharma industry has lost a lot of talented and good people over the last few years, but as the quit rate increases among American companies’ retention and acquiring top talent could be a challenge. Continue reading →

I talked last night with an agency person who attended the ePharma conference last week and she was somewhat amazed at the turnover in DTC/digital marketing people within the industry. She felt that the turnover was as high as 80% and that a lot of the new people were really struggling to develop DTC marketing that drives conversion.  There are some great DTC marketing people out there but they can’t be identified through a normal hiring process.  Continue reading →