SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. Unless employees challenge the status quo, DTC marketing will continue down a path to irrelevance.
Hiring talented DTC marketers
QUICK READ: The biggest obstacle to better and more efficient pharma marketing is the elimination of bureaucratic and dated processes meant to protect the jobs of certain employees.,
POST SUMMARY: There can be no doubt that the biopharma industry has lost a lot of talented and good people over the last few years, but as the quit rate increases among American companies’ retention and acquiring top talent could be a challenge.