QUICK READ:

• According to a study on Healthline, “consumers will then search the brand name and visit consumer brand pages to find unbiased information about the product they saw on TV.
• In fact, 42% will request the brand from their medical professional after seeing an online ad in conjunction with a TV ad, while only 22% will after seeing a TV ad alone.
• The study fails to take into account website visits in relation to frequency and reach.
• Drugs that have been advertised for long periods of time have a negative correlation between TV ads and the search for online health information.