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Healthcare marketing challenges

The biggest transformation in pharma marketing since DTC

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This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.”

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Posted on January 26, 2022January 26, 2022 As I See ItBusiness of the drug industry
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