KEY TAKEAWAY: As many as 40 percent of cancer cases, and half of cancer deaths, come down to things people could easily change, researchers said Thursday. What does this say about…
Tag: Health
Digital health: an oxymoron?
POST SUMMARY: When it comes to managing your health no digital tool, app, website, is going to replace the knowledge and skill of your doctor. It’s therefore essential that physicians…
Why drug patent protection needs to be extended
U.S. regulators and the drug industry want to extend by two months the deadline for the Food and Drug Administration to approve or reject new drugs. The FDA said it…
It’s not about online health information, it’s what consumers do with that information
There is a lot, and I mean a lot, of health information on the Internet. Unfortunately there is also a lot of bad health information on the Internet and consumers have…
Do patients want apps to remind them to stay compliant ?
There is a misconception within marketing that just because people are using a certain technology or going to a certain website that they want marketers to follow them there. The…
Pharma marketers should not “look for an angle”
There are a lot of advertisements on TV for testosterone treatments and for an aging population they seem to promise vitality. However clinical research indicated that older men who use…