It’s not about online health information, it’s what consumers do with that information

There is a lot, and I mean a lot, of health information on the Internet.  Unfortunately there is also a lot of bad health information on the Internet and consumers have to pretty much figure out for themselves which sites offer credible and good health information, that they can understand, and which ones are full of garbage.  What we should be worried about however is not all the health information that’s out there but what decisions consumers are making with information in hand. Continue reading

Making product websites more effective

The rise of people using the Internet has probably done more to make DTC marketing ineffective than any other consumer behavior.  Yet with more and more people using the Internet for health pharma marketers have not evolved their online marketing to meet changing needs and wants of empowered patients. Continue reading