HCP Social Media

HCP’s use of social media: the good and the not so good

SUMMARY:

  • A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons.
  • 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.
  • Doximity was flagged for having anti-vaccine information.
  • HCPs don’t necessarily want pharma trying to sell products via social media.
  • The best approach is to use social media to connect HCPs to clincial information and drug trials.
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