HCP’s to pharma “tell me something I don’t know”

  • HCP’s are increasingly becoming frustrated with pharma sales people because they “detail” information that is readily available online.
  • Most HCP’s go online first thing in the morning and go to HCP sites like Medscape.
  • Millennial physicians use mobile devices more than Boomer physicians.
  • Even with the medical and scientific information online many physicians complain that the data released by pharma companies doesn’t “tell the whole story”.

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