The relationship between physicians and the pharmaceutical industry is intricate and multi-dimensional. For physicians, staying updated on the latest treatments, interventions, and medications is crucial, and pharmaceutical companies play an essential role in this education. However, the information that physicians require from pharma isn’t merely about the latest products; it’s about evidence, safety, efficacy, and more.
HCP Marketing
Key Points:
- Trust in the CDC and FDA has decreased dramatically during the COVID-19 pandemic among health care professionals, according to a new WebMD/Medscape poll.
- Out of nearly 450 U.S. doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased.
- Health care professionals have been critical of these agencies’ decisions during the pandemic, with some concerned that their work has been politicized and now with advisory panel members resigning as a result of the terrible decision to approve Biogen’s drug you can bet that HCPs are going o want to see a lot more clinical data.