QUICK READ:

  • ┬áConstraints around market access and pricing, changing patterns of demand, and continuing downward pressure on health care budgets are presenting the pharma industry with a volatile and highly uncertain economic environment.
  • Health care is increasingly moving from treatment to prevention and even cure, building robust evidence to back health care claims, as well as improving relationships with patients based on trust,
  • In an environment of competing, products it’s essential to leverage patient engagement vis digital marketing.