QUICK READ: DTC is not going to go through a revolution it’s going to be evolutionary. Now is the time to get the right people in place and understand how people are going to verify your product claims.
Future of DTC
QUICK READ:
- Constraints around market access and pricing, changing patterns of demand, and continuing downward pressure on health care budgets are presenting the pharma industry with a volatile and highly uncertain economic environment.
- Health care is increasingly moving from treatment to prevention and even cure, building robust evidence to back health care claims, as well as improving relationships with patients based on trust,
- In an environment of competing, products it’s essential to leverage patient engagement vis digital marketing.