QUICK READ: DTC is not going to go through a revolution it’s going to be evolutionary. Now is the time to get the right people in place and understand how people are going to verify your product claims.
- Constraints around market access and pricing, changing patterns of demand, and continuing downward pressure on health care budgets are presenting the pharma industry with a volatile and highly uncertain economic environment.
- Health care is increasingly moving from treatment to prevention and even cure, building robust evidence to back health care claims, as well as improving relationships with patients based on trust,
- In an environment of competing, products it’s essential to leverage patient engagement vis digital marketing.