POST SUMMARY: At the heart of the FDA’s current social media marketing policy is the failure to understand how patients are using the Internet to make healthcare decisions. Continue reading
The FDA doesn’t understand social media
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Tag Archives: FDA & Social Media
FDA social media guidelines: Access denied in most cases
POST SUMMARY: The question of how pharma companies can meet fair balance requirements in character-limited formats has been a major barrier to the use of social media. The FDA is saying that the channel isn’t suited to complex and high-risk products. This guidance is a clear indication that the FDA does not understand how consumers are making healthcare decisions and it will prohibit a lot of pharma companies from really leveraging social media to help patients find relevant information online. Continue reading
Key Highlights-FDA & Social Media Marketing
The following analysis was written by Justin Freid, Director Search Engine Marketing, CMI/Compas: The FDA has proclaimed it is acceptable to promote a product on company controlled forums and channels. It is also acceptable for a company to promote their products on third party sites such as Twitter and Facebook. Per the FDA‘s a firm is responsible for product promotional communications on sites that are owned, controlled, created, influenced, or operated by, or on behalf of, the firm.’ Continue reading