POST SUMMARY: At the heart of the FDA’s current social media marketing policy is the failure to understand how patients are using the Internet to make healthcare decisions.
Tag: FDA & Social Media
FDA social media guidelines: Access denied in most cases
POST SUMMARY: The question of how pharma companies can meet fair balance requirements in character-limited formats has been a major barrier to the use of social media. The FDA is saying…
Key Highlights-FDA & Social Media Marketing
The following analysis was written by Justin Freid, Director Search Engine Marketing, CMI/Compas: The FDA has proclaimed it is acceptable to promote a product on company controlled forums and channels….