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FDA & DTC

The biggest barrier to great DTC? The FDA

UnknownKEY TAKEAWAY: There are two reasons why DTC advertising is not recognized as great marketing; first and foremost, there is the FDA, which is run by scientists and doesn’t understand marketing and how consumers are making health care decisions.  Second, there are too many conservative M L R teams and a lack of talented marketers to ensure DTC stays relevant.

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Posted on August 5, 2015August 5, 2015 Working in the industry
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