KEY TAKEAWAY: To suggest that ANY DTC ads are too distracting for fair balance information clearly shows just how out of touch the FDA is with the methods patients make…
Tag: FDA and DTC
FDA kind of gets it right-DTC Ads
According to the Pink Sheet: The long litany of a prescription drug’s risks in direct-to-consumer television ads could become a thing of the past. FDA plans to conduct a study…
The FDA is doing research with the wrong audience
The US Food and Drug Administration (FDA) will move forward with a survey of healthcare professionals regarding their opinions and perceptions about prescription drug promotion after receiving approval from the…