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FDA and DTC

A scientific approach to irrational consumer choices

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GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Since when is consumer behavior ever scientific?

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Posted on December 2, 2021December 2, 2021 As I See ItDTC ReviewFDA and drug studies
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