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Fair balance

BMS use of Twitter and the FDA

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QUICK IDEA: Ask any cancer patients how they feel when they hear the word “chemotherapy” and you’re likely to hear a lot of negativity. BMS knows this which is why they are advertising “chemo-free” treatment on Twitter.

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Posted on August 10, 2020August 10, 2020 As I See ItPrescription drug DTC marketing
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