The_Worst_Day_Ever_by_Whinnie10It was perhaps my worst day in market research ever.  I listened to an MS patient, who is making $100,000 a year, tell us that she cannot afford the MS drug that works for her because her insurance won’t cover it and it cost $17,000 every month.  As I listened to her, she said she had a savings account with close to $40, ooo in it, but that it would soon be gone because the drug she needed.  She said the drug company said “they can’t help” because she makes too much money so her progressive MS symptoms will return.