Will pharma ever “get” emarketing?

UnknownKEY TAKEAWAY: CPG companies have been investing heavily in building digital capabilities because they understand that traditional interruption marketing is not as effective as before.  But pharma companies seem to be stuck in neutral when it comes to emarketing for DTC marketing.  The primary reasons are the pressure on the pharma business models along with gaps in retaining and acquiring talented emarketing people. Continue reading

Pharma: Best to have 1 emarketing person per brand

pharmaemarketingWhile I understand that most pharma companies are under a lot of budget pressures due to increasing costs of drug development and some big name brands coming off patent it’s essential that your digital marketing is done by someone who has in depth knowledge of the brands target audience and its customers. Continue reading