IN SUMMARY: When I worked on the Cialis launch I was lucky to have the budget to make our eMarketing campaign a huge success. I realize now that having the…
Tag: emarketing
Will pharma ever “get” emarketing?
KEY TAKEAWAY: CPG companies have been investing heavily in building digital capabilities because they understand that traditional interruption marketing is not as effective as before. But pharma companies seem to…
The best eMarketing starts and ends within biopharma brand teams
POST SUMMARY: In order to really leverage digital marketing emarketing people should be fully integrated with the brand team so that they can better understand patient insights and develop the best…
Pharma: Best to have 1 emarketing person per brand
While I understand that most pharma companies are under a lot of budget pressures due to increasing costs of drug development and some big name brands coming off patent it’s…