IN SUMMARY: The EHR market is still very fragmented as a single “user-friendly” vendor has not been able to lead the way. For pharma marketers, the promise of integrating patient-focused educational material is still the Holy Grail to reach patients at the point of care but will patients feel it crosses a line?Continue reading
- Current EHR’s are not user friendly and often despised by HCP’s.
- Patients feel that EHR’s belong to them and want to be able to share their health records easily with other doctors.
- The real potential is for user friendly EHR’s that offer patients and physicians a great online experience.
- The opportunity to engage patients based on their EHR’s is enormous, but it requires a shift from “selling” to “educating & informing”.
- EHR’s are in need of major disruption.
- Patients believe that medical records belong to THEM and that all their medical information should be stored in ONE place.
- HCP’s are tired of updating EHR software and working with other physicians who don’t have the same EHR software.
KEY TAKEAWAY: Patient’s are not happy with physician portals and EHR’s. Among the biggest complaints are really bad user experiences and the fact that it makes them feel like they don’t own their own medical records. Continue reading
KEY TAKEAWAY: Despite the fact that close to 90 percent of providers participating in meaningful use offer their patients online access, only about one-third of patients actually log in to see their data, according to the U.S. Government Accountability Office. Why? Because providers like Atenahealth offer a lousy user experience. Continue reading
KEY TAKEAWAY: Physicians and patients are not happy with electronic health records. That was the overwhelming takeaway from a day and half of qualitative research that, at times, became a megaphone for the displeasure of the current state of EHR’s. Continue reading
KEY TAKEAWAY: Patients are not happy with EHR’s and for good reasons. The “promise” of EHR’s has not been fulfilled for patients and they don’t understand why they even exist in some cases. Continue reading