How to make e-detailing relevant

doctorsKEY TAKEAWAY: According to In Touch Solutions HCP’s are not really happy with the e-detailing because the content doesn’t change over time and 2/3’s of HCP’s fee; the content is not customized for their practice and patients.  This is unacceptable in the “e” age, but it requires out of the box thinking and a new approach to e-detailing. Continue reading