Will the FDA ever understand DTC advertising?

UnknownKEY TAKEAWAY: “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe” said Albert Einstein.  I’m beginning to think that can be applied to the FDA when it comes to DTC ads.  Studying animation in DTC ads?  At a time when DTC ads are under attack the FDA should be reassuring attackers that DTC ads benefit consumers and doesn’t lead to patients requesting unnecessary prescriptions. Continue reading

Pharma marketers should not “look for an angle”


There are a lot of advertisements on TV for testosterone treatments and for an aging population they seem to promise vitality.  However clinical research indicated that older men who use testosterone gel may see small improvements in their muscle-to-fat ratio but are unlikely to glean any benefits in flexibility, endurance and general ability to get around, new research suggests.  Are the DTC ads a marketers view of testosterone treatments or do they really convey the facts about these treatments ? Continue reading