Another reason change is needed at FDA? Fair balance

SUMMARY:

Consumers don’t real pay attention to fair balance in TV ads.
Pharma TV ads drive people online to search for more information.
Safety pages on Pharma product websites continue to have high utility.
Only requirement in TV ads should be for “boxed” products.

Should fair balance be eliminated on TV ads?

KEY TAKEAWAY: Assuming that consumers “tune out” or “tune in”risk information via DTC TV ads ignores one important aspect: consumers are not going to run to their doctor after seeing a DTC TV ad.

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DTC TV Fair Balance

Another reason change is needed at FDA? Fair balance

Should fair balance be eliminated on TV ads?