QUICK READ: How has the pandemic affected DTC TV ads and what are people doing to learn more about new prescription drugs? These were the questions we posed in an…
Tag: DTC TV Ads
DTC conferences are a waste of time
QUICK READ: DTC conferences are a waste of time and don’t acknowledge the rapid changes of online health seekers. Patients don’t ask about new drugs because of DTC. Too much…
DTC advertising in a post-truth world
KEY IDEA: We live in a post-truth world. The institutions that were once trusted sources of truths are now regarded with deep skepticism by citizens and consumers alike. That’s changing…
People are getting tired of the same DTC TV ads
KEY TAKEAWAY: Pharma agencies either have not communicated what effective reach and frequency is or DTC managers are spending money so they don’t lose it. Either way, what I learned…
DTC advertising benefits consumers
DTC advertising is designed to provide scientifically-accurate information to patients so that they are better informed about their health care and treatment options. There is never any requirement or obligation…
DTC: More targeted ads?
KEY TAKEAWAY:Per STAT news “in 2016, the most recent year in which data are available, Most that money still goes to TV and print, the industry’s old stalwarts for reaching…
No, DTC ads are not going away
According to STAT “a drug advertising conference this week in Boston was packed with self-congratulatory sessions celebrating inspiring campaigns. But there was an undercurrent of unease about the prospect of a…
TV still number one channel for DTC marketers
KEY TAKEAWAY: DTC marketers are continuing to allocate less to digital because they mistakenly believe that consumers, once they see a TV ad, are going to run to their doctor to…