KEY THOUGHT: The pharma industry cannot thrive and innovate unless they recruit and hold onto talented people. Nowhere is this more true than in DTC marketing which continues on a downward spiral to the point that even marketers from other industries are asking “what is wrong with pharma?”.
POST SUMMARY: To say that 2014 has been a challenging year for pharma would be an understatement. Budget cuts are kicking in and 86% of Rx’s are now generic medications while sales and marketing budgets have hit a dead end. More than that a lot of very talented and good DTC marketing people have left the industry because job satisfaction is a lot more important than a paycheck.