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DTC Talent

The REAL threats to DTC advertising

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SUMMARY:

  • There is a talent drain at the agency and DTC levels.
  • More experienced DTC people are being forced to retire.
  • TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives.
  • Talented marketers don’t want a career in pharma because of the culture.
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Posted on July 14, 2021July 14, 2021 Working in the industry
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