SUMMARY:

• People are going online more and more to sarch for health information after seeing a DTC pharma TV spot.
• Pharma websites are not consdiered a top resource for infromation on new products.
• Cost is not that big of an issue for people who have health insurance.
• It’s more about weighing the benefit against the potential side effects.
• TV spots are the number one way people learn about new pharma products.