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DTC Stupidity

Tepezza continues to throw money away

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When it comes to DTC TV ads, most DTC marketers are clueless, illustrated by a product. Tepezza, which defies proven research of reach & frequency, not to mention that the incidence of TED is only 16 per 100,000 women. It’s a colossal waste of money demonstrating how lousy pharma DTC is.

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Posted on October 18, 2022October 18, 2022 As I See ItBad Pharma
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