Talking about what others are afraid to say
The familiar argument pharma marketers have used for years to justify their huge DTC advertising budgets is that DTC creates awareness, awareness gets patients into the doctor’s office, and patient …
Financial Return Behind Pharma DTC Model is Dropping Read More
If you’re still citing 2021–2022 benchmarks to plan your DTC pharma budgets, you’re making decisions with yesterday’s map. In just 24 months, TV inventory changed, streaming exploded, rules tightened, cookies …
Stop Quoting Old DTC Stats: In Pharma, Anything Older Than Two Years Is Ancient History Read More
Understanding advertising expenditures can offer valuable insights into market strategies and consumer influence in the pharmaceutical industry. TV advertising, in particular, has long been a cornerstone of pharmaceutical marketing efforts. …
The Hidden Truth Behind Pharma TV Spending Estimates: Why They Might Be Misleading Read More