KEY TAKEAWAY: As DTC becomes less effective (7% of TV ads result in patients asking for an Rx) and pharma bleeds talent you can count on the DTC National to self…
Tag: DTC National
DTC National: A Dinosaur
KEY TAKEAWAY: The DTC National, by ignoring the Internet and the decline in the effectiveness of TV, has become a dinosaur and is a good barometer of what’s wrong with…