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DTC National

Another DTC National (sigh)

KEY TAKEAWAY:  As DTC becomes less effective (7% of TV ads result in patients asking for an Rx) and pharma bleeds talent you can count on the DTC National to self congratulate the industry and neglect the real problems facing pharma marketing.

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Posted on April 18, 2018April 18, 2018 As I See It

DTC National: A Dinosaur

imagesKEY TAKEAWAY: The DTC National, by ignoring the Internet and the decline in the effectiveness of TV, has become a dinosaur and is a good barometer of what’s wrong with DTC marketing.

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Posted on May 9, 2016 Contrarians POV
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