KEY TAKEAWAY: As DTC becomes less effective (7% of TV ads result in patients asking for an Rx) and pharma bleeds talent you can count on the DTC National to self congratulate the industry and neglect the real problems facing pharma marketing.
DTC National
KEY TAKEAWAY: The DTC National, by ignoring the Internet and the decline in the effectiveness of TV, has become a dinosaur and is a good barometer of what’s wrong with DTC marketing.