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DTC Messaging

DTC messages need to evolve

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SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. No one message will do this, however. Messages need to evolve in these special times.

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Posted on September 15, 2021September 15, 2021 As I See ItDTC Spending
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