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DTC Marketing Plans

DTC Marketing strategy must be fluid

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Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time.

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Posted on April 19, 2022April 19, 2022 As I See ItDTC SpendingProduct LaunchesWorking in the industry
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