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DTC Marketing Metrics

Key metrics or DTC marketers

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SUMMARY: DTC metrics change by product life cycle and DTC managers usually have to justify their budgets. Never report just raw numbers. You should tell a story on the value of your marketing using metrics that senior managers understand.

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Posted on August 11, 2021August 11, 2021 As I See ItDTC Review

Online ad fraud and other DTC metrics

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QUICK READ: Metrics can either be a pain in the ass or they can open your eyes to new opportunities. The process by which patients finally fulfill a new Rx is complicated in our environment. Numbers can be, and are, manipulated to show that DTC is effective but these are the real metrics every DTC manager should know.

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Posted on June 16, 2020June 16, 2020 DTC Spendingin the news
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