QUICK READ: DTC is going to be a bigger challenge now than ever before. You need to be able to quickly shift resources from one channel to another to increase…
Tag: DTC effectiveness
Is your DTC budget working?
QUICK READ: The question that most DTC managers are going to be asked is “what happens if you cut your DTC budget by X%?”. That’s when you go back to…
Pharma has little influence in writing Rx’s
KEY TAKEAWAY: While the media would have us believe that doctors are writing Rx’s for products promoted by pharma companies’ research clearly shows that its insurers that determine which drugs…
28% have talked with a doctor about a drug they saw advertised
KEY SUMMARY: A large majority of Americans (82 percent) report seeing or hearing prescription drug advertisements, and 3 in 10 (28 percent) say they have talked with a doctor about the…
Can DTC be effective when consumers don’t trust the messenger?
POST SUMMARY: DTC advertising can still be effective in raising awareness of treatment options, but patients are gathering more information before making decisions.
Effective DTC campaigns lead to the web
POST SUMMARY: With most pharma companies trying to balance budgets with the challenges of a new healthcare environment DTC marketers are being challenged to meet targeted KPI’s with less dollars….