QUICK READ: DTC is going to be a bigger challenge now than ever before. You need to be able to quickly shift resources from one channel to another to increase your metrics. Be pearled to fail if you don’t listen and keep talking to your audience for feedback as well.
QUICK READ: The question that most DTC managers are going to be asked is “what happens if you cut your DTC budget by X%?”. That’s when you go back to your desk and, in a panic, call your agencies for help to justify your budget dollars. How much do you really need?