QUICK READ: You’re getting ready to launch a new drug. The sales projections are in, the salesforce is budgeted but now you have to convince management how much you need for effective DTC. Here’s how…
DTC Budgets
KEY TAKEAWAY: GSK and Novartis are just two pharma companies that have indicated they are cutting budgets at a time when healthcare is going through an enormous disruption. Will these cuts limit DTC’s ability to evolve to meet the needs of the connected patients?